In many ways, storyboards are like a dress rehearsal for the real video. Storyboarding lets you figure out the kinks and identify any gaps in your video – before you spend money on production. Working on these things ahead of time helps ensure the final product is exactly what you envisioned. Storyboarding allows you to provide directions for the people who will take your idea and set up, film, cut and edit it into the final product. A Few Examples of Some Great Marketing Videos Make sure your marketing video is what you want it to be. Let’s take a look at three, extremely effective marketing videos. In the next section, we’ll refer to these as we explain the basic components of a storyboard. Dropbox Introductionĭropbox’s Intro Video came out in 2009, but marketers are still talking about it. At the time, Dropbox was still fairly unknown. Then they placed the video on their front page, where it was viewed 30,000 times per day for several years, bolstering the company’s swift growth. The results make it clear that this was a successful video. But why, exactly? Its unique, cut-out animation style grabs the viewer’s attention. Dropbox makes the problem of digital file organization relatable to all aspects of life, such as everyday issues as mistakenly leaving your wallet at home. Dropbox can solve your organizational problems at home and at work.
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It’s also short enough to keep the viewer from getting bored and ends with a clear call to action to download Dropbox.
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Storyboard quick 6 series#
#Storyboard quick studio 6 series#įacebook Tip: Stickersįacebook’s Tips marketing series highlights 12 unique features of the social media platform. These videos are no longer than they need to be and get the point across in a personable way quickly. This encourages people to keep watching, learn what they need to do, and get back to using Facebook. Rather than being a boring tutorial video, they relate using the Stickers function to fun event and conversations in the Facebook user’s life, such as celebrating running a marathon with your friends.